Senior Executive

Twenty years full of success and challenges in the agricultural sector, focusing on risk optimization and leadership.

Dynamic, with a great strategic analysis capability, i have the sens of anticipation and coaching teams in the big organizations. My field experience, my ability to analyze the different components of the organization, and my communication skills allow me to lead all the components of the organisation towards a common goal. Oriented achievements and results, always creative and perfectly adapted to the changing situations.

My areas of expertise also extend to :

• Assistance in developping the business strategy, the vision, and the mission of the organization;

• Study and implementation of new projects;

• Costs and profitability analysis;

• Team management;

• Implementation of the best practices, dashboards and KPI;

• Negotiation of contracts and alliances;

• Technical management and operational control.

Professional Experience

Chief Executive Officer of ASMA AGRO INVEST, a subsidiary of ASMA INVEST Holding - Casablanca, 7/2017 to today

Attached to the CEO of the holding company, my role is to set the operational and investment objectives and to ensure their achievements.

ASMA INVEST company has recently moved towards the agriculture and agri-food sector with the intention of extending these areas; currently 800 ha (Benslimane, Beni Mellal, Azilal, Taounate and Meknes) with a vertical integration.

Achievements :

- Development of technical programs and optimization of operations: very significant increase in production (annual crops + 20%, olive + 250%, citrus fruits + 500%)

- Diagnosis and optimization of production tools including the irrigation system;

- Definition of the tasks and responsibilities of the collaborators;

- Establishment of internal control and management procedures;

- Implementation of upstream and downstream reporting;

- Budget preparation and monitoring;

- Participation in the development of the group's development strategy;

- Look for and study new opportunities for the group.

Farmer, 9/2016 to today

From the third quarter of 2016, I started small agricultural projects and a company specializing in information system, with partners.

Projects completed or in progress are:

- Blueberries and Raspberries farm – Larache

- Rosacea farm (apples and pears) - Midelt

- Pomegranate and persimmon farm - Béni Mellal

The company specialized in information system assists the entities mainly agricultural, to implement the IT solutions regarding their needs as well as to offer them adapted products for collecting and managing of the analytical data on their exploitations.

Technical and management consultant, 6/2016 - 7/2017

Assisting several companies (Gharb and Marrakech) to implement technical and management practices as well as financial and development strategy.

General Manager of Domaines ACIL, a subsidiary of the Holding Theora – Rabat. 2004 - 2016

General Manager of several farms -3600 Ha- : my first goal was to optimize the existing. Two years later, I have implemented a development strategy aimed at investing in agricultural sectors with better added value with the objectives of diversification and vertical integration.

Achievements :

- Leading a team of public-private partnership projects in the agricultural and agri-industrial sectors, with attribution ;

- Optimizing the production system with an average profit growth of 250% over 2 years ;

- Establishing a strategic development plan of the company with achieving goals ;

- Implementing the management procedure and the internal regulations ;

- Establishing M I S ;

- Recruiting and managing over thirty executives.

- Studing and negotiating the financing and the implementation of

• Plantation projects : 700 Ha of citrus, table grapes, rosaceae, olives, pomegranate and kaki ;

• Market gardening : 200 Ha of artichoke, cauliflower, melons, watermelons, tomatoes, ...

• Dairy farming : 1200 dairy cows.

Administrator in Holding Théora – Rabat. 2007 - 2016

Member of the Board of Directors, my role was to participate in the establishment of effictive governance, to seek new opportunities, to headhund human ressources, and to guarantee the financing and the establishment processes for the achievement of objectives. This experience allows me to work on several sectors in which the Holding operates, mainly in agriculture, real estate promotion, auto-sector and retailing.

Achievements:

- Leading the internal environment audit to bring out the risk factors and to establish the internal controls;

- Establishing the corporate governance, communication systems, and procedures reports;

- Subsidiaries’ expertise.

Farm Manager in Domaines Agricoles – Gharb. 2002 – 2004

Responsible for several farms ; i was in charge of budgeting and achieving the formulated objectives.

Achievements:

- Significant improvement in production levels through better optimization of farming operations;

- Establishing analytical sections in order to analyse the profitability;

- Introducing new speculations.

Farm manager in Les pivots du Tadla – Fkih Ben Salah. 1999 – 2002

During three years in the field, I optimized all cultural practices based on scientific and practical methods. In order to improve the field profitability, I chose to diversify the activity.

Achievements:

- Diagnosing the production process and optimizing cultivation techniques;

- Introducing new speculations to better manage water resources;

- Introducing sheep breeding to optimize land;

- Implementing and monitoring analytical accounting – ISAGRI-;

Studies

Tri Executive MBA, Major

Toulouse Business School. Casablanca, Bercelona & Toulouse. 2012 – 2013

Business Management,

High Institut for Commerce and Business Administration- ISCAE, Rabat.2007 – 2008

Agricultural engineer, High honours with congratulations of the jury

Hassan second Agronomic and veterinary Institut- IAV Hassan II, Rabat. 1992 – 1999

Professional organizations

- Vice president and founder of the National Association of Agricultural Investors State Partners (ANIPA);

- Founding member of the Moroccan Milk Club (MMC);

- Founding member and President of the Association of Agricultural and Rural Development Frameworks in the Gharb (ACaDARG);

- Treasurer of the Association of Citrus Producers of Morocco (ASPAM).

Other achievements

- 2013, end of study project about Business plan : Dairy project in Morocco ;

- 2011, Observatory Commodities – Olives and capers ; study for the benefit of FICOPAM (Federation of the canned food industries of Morocco) – Member of the team work.

- 2010, Development of a participatory approach to the emergence of the Agri-Food Sector ; study for the benefit of FENAGRI (National Federation for Agribusiness) – Member of the team work.

- 2009, Conversion study of Cereal area in olive trees area : Study in the Meknes region.

- 2008, No tillage sowing : Study and publication; http://www.agrimaroc.net/bul163.htm - Test leader.

Current situation

- Shareholder in agricultural projects (Citrus, rosacea, berries, pomegranate…) ;

- Technical advisor ;

- Management consultant.

Present occupations

Projects :

- Studies and implementations of agricultural projects ;

- Searching for commercial contracts ;

Consulting :

- Technical advisor (Citrus, Rosacea…) ;

- Management consulting (BP, dashboards, KPI…) ;

- Supervision of harvesting and post harvesting operations

Main qualifications

- Company positioning Study ;

- SWOT Analysis ;

- Elaboration of the strategic plan of the company ;

- Technical diagnostics and establishment of optimized programs of crops ;

- Establishment of HRM system coherent and aligned with the strategic objectives ;

- Organizational change leader ;

- Technical and economic studies and implementation of agricultural or agro-industrial projects.

Languages

- English : intermediate level

- Arabic : good level

- French : good level

- Spanish : beginner level

Hobbies

Hunting, Traveling, and swimming